Can You Make My Video?

I enjoy making videos and I love improving my video skills. If I received a big pot of money today, I would be very happy using with my cameras, computers and websites to pursue my video-making dreams full time. Through Anthony-Denmark Communications and Russ Anthony 411, I produce social work technology videos and entertainment videos.

Here are items to consider when looking for a videographer to make your organization’s next video:

The Cost. Sometimes, I want to take on a new project and a problem area can be the price. “How much do you charge to make a video?”.  While that is an honest question, the answer would depend on several factors including expected time spent before, during and after the actual shoot. When I get such a question, I try to get the customer to give details about expectations for the video. For example, a video taken as an audience member requires different skills and resources compared to projects where the videographer can plan the shots.

The Time. I was recently asked to provide video service for a customer. When price was discussed, the response was, “That much for being at the event for an hour!”. Time spent during the recording phase is not the only consideration. Often the real work in producing a video comes in the editing phase. This is my favorite part of working on a video. The choosing of the scenes, the timing of each segment and the manipulation of sound and video can keep me working happily late into the night.

The Finished Product. When working on a video product I Identify the message and show video to support that message. The message can be affected by the quality and quantity of the captured video. A successful video is one that I can produce that has an effective message with good quality and in the appropriate running time.

But, the key is knowing and getting what you want. Be sure to have details so that expectations are clear on both sides. Talking about the details helps to decide on the cost. But it is okay if you need help with crafting an idea or concept for a video.

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